Apple’s Anti-Tracking Tech Not As Good As It Seems

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Apple’s Anti-Tracking Tech Not As Good As It Seems

Apple’s Intelligent Tracking Prevention is meant to stop apps from tracking you and stealing your personal information. How’s that going?

Late in 2020, Apple activated its anti-tracking technology. App Store apps were required to disclose all data they collected from users, and before an app was allowed to track your activity, it was required to ask permission.

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Apple already had brought privacy protections to the Safari browser. Now it was bringing them to the iPhone and iPad. But as the cynical reader might expect, it didn’t work out quite as planned. The disclosure labels in the App Store are spottily enforced, and—according to a Washington Post report—the worst app developers have found workarounds and are still stealing plenty of your data. 

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