AT&T announced Monday that it would be instituting several new changes to its Unlimited Elite phone plan, currently the company’s highest-cost mobile plan. CNETreports that the previous iteration of Unlimited Elite featured what AT&T described as “unlimited data,” but only allowed for up to 100GB of high-speed data (5G, etc.) before throttling.
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Now, though, AT&T looks to be removing that 100GB limit and allowing customers to use as much high-speed data as they want. As before, customers who subscribe to this plan will still be eligible for HBO Max as well. The new changes are part of the company’s push to listen to its customers, says Jennifer Van Buskirk, senior vice president of wireless marketing at AT&T.