Google to Change How Ad Tracking Works on Android

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Google to Change How Ad Tracking Works on Android

Android 12 already has an array of privacy features set to arrive over the coming months, but updated developer documents have revealed that Google is taking things a step further and finally allowing users to opt-out of personalized ad tracking completely. According to 9To5Google, Google updated the document early on Wednesday, noting the changes that would be coming to the opt-out system included in Android 12.

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Google has allowed users to opt-out of personalized advertising for a while now, but this change will effectively make it more similar to Apple’s system, which completely cuts off how users are tracked across multiple apps. With this update, though, Google will now change how the system works. 

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