YouTube users recently started seeing a “Watch on YouTube” button on embedded video players. This icon, which appears in the bottom corner of a video embed, allows users to click through and continue watching on YouTube itself. By adding a more noticeable button, experts believe YouTube is pushing more users to click through from the embedded site to YouTube proper.
“This is a natural move for YouTube,” Ed Laczynski, CEO of Zype, told Lifewire via email. “YouTube needs to create growth like any other web company, and converting viewers from ‘free riders; like website publishers (who don’t pay to use the players, content, hosting, or streaming) is one way to do that.”
The “Watch on YouTube” button isn’t a new feature entirely. Previously, users could select the YouTube logo, which was usually situated in the bottom right corner of the player. When this wasn’t available, you could also select the video’s title to go directly to YouTube and watch the video. Now, though, YouTube is calling more attention to the matter with a button that appears in the bottom left-hand corner of the video player.