The iconic Staples Center in downtown Los Angeles will soon be renamed Crypto.com Arena in what is reportedly one of the most expensive renaming deals in history.
Crypto.com, a Singapore-based cryptocurrency platform, and AEG — the owner and operator of the arena — announced the deal in a Tuesday press release.
The cryptocurrency company paid upwards of $700 million for the 20-year naming rights deal, sources told the Los Angeles Times.
