/photo-1486312338219-ce68d2c6f44d-09c5391c10ef441fba92e5b4b08819ff.jpeg "Post+ Subscriptions Could Make Tumblr Relevant Again")
Tumblr, the OG meme machine, now has paid post subscriptions. Tumblr’s back, baby.
Tumblr’s new subscription service is called Post+, and it lets Tumblr microbloggers choose which posts they want public, and which to put behind a paywall. Subscribers pay $3.99, $5.99, or $9.99 per month—the amount is decided by the creator, and Tumblr takes a 5% cut. And that’s it. Super simple, just like the original all-free Tumblr. But can it bring the blogging service back?
“Of course, Tumblr’s paid subscriptions will make the platform relevant again. The formula sounds a lot like what Substack offers—a blog and an easy way for writers to charge for it—minus the whole emailed newsletter component,” Olivia Tan, co-founder of online communications company CocoFax, told Lifewire via email.
