Your personal data is being used by Big Tech companies every day, and experts think everyone should care more about their data and take more control over it.
One possible way to do that is by getting paid for your data. Companies like Invisibly provide a way for you to cash in on the data others already are using to target you with ads. It’s better than the alternative of companies using your data and you getting nothing at all, but in the even bigger picture, having more control over your data, who uses it, and how it’s used against you is an important topic to consider.
“Having control over your data, I think fundamentally equals having control over your reality,” Dr. Don Vaughn, a former academic neuroscientist and the head of product at Invisibly, told Lifewire over the phone.