Why Apple’s Consumer Privacy Options are Stronger

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Why Apple’s Consumer Privacy Options are Stronger

Not all privacy protection is equal, and experts say that Apple’s more granular approach ultimately offers users more protection than Google.

Online privacy has become a huge point of contention in the past year, with both Apple and Google making significant strides toward offering more consumer privacy options for users. While both Android and iOS offer new options for users to protect themselves and control how advertisers track them, experts say there are some important details to look at when determining which option will protect your privacy better.

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“Which one is actually most effective has more to do with how those settings are presented to the user. Are they hidden away in a hard-to-find menu? Are users ever prompted to change their settings? What is the default setting? It’s the answers to these questions that will actually determine whether users protect their privacy and adjust their settings,” Paul Bischoff, a privacy advocate at Comparitech, told Lifewire in an email. 

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