TikTok will go beyond 15- to 60-second videos to allow videos up to three minutes long, but experts say long-form videos won’t work for social media anymore.
Short-form videos have been the trend over the past few years, but TikTok is making a major leap in its platform by increasing its video length to creators. While there’s a place for both long-form and short-form videos on the internet, social media platforms like TikTok were made for shorter clips that capture our attention.
“TikTok’s entire unique selling point is based upon short videos that allow users to create content on the go to share to their followers,” Ryan Stewart, a managing partner for WEBRIS Agency, wrote to Lifewire in an email.